Stratford Shakespeare Festival Collateral (Concept)

Programs: Adobe Photoshop, Adobe Illustrator, Procreate

The Stratford Shakespeare Festival is a theatre festival which runs from April to October in the city of Stratford, Ontario, Canada. It was one of the first arts festivals in Canada and continues to be one of its most well known. It is known worldwide for its production of Shakespearean plays. Presently, the festival's primary focus is productions of Shakespeare's plays but it has a range of theatre productions from Greek tragedy to contemporary works.

I created a poster, bus wrap, tickets, tote bag, lanyard, sweatshirts, and t-shirts for the festival. I based this design off Shakespeare's A Midsummer Night's Dream. The poster features Nick Bottom surrounded by fairies. The design is whimsical and energetic. Illustrations have a paint-like mark making. There are glowing fairies that draw the viewer's eye throughout the design. The different heights of the Doublebass type letters show movement. The fairies are dancing in various ways to show the joy that this event brings people. The expressions of Nick Bottom convey the comedy of the play.