McCabe's Printing Group is a commercial print and copy group in Fairfax, Virginia. Their goal with customers is to make them feel like they are part of the family by giving them an easy and enjoyable experience.

I was tasked with creating McCabe's Christmas gift tags. These were needed to promote that the shop can make custom gift tags. The goal was to make fun gift tags that would grab the customers attention. I utilized classic holidays colors like blues, reds, and greens to display the Christmas spirit. In Illustrator, I created cute graphic motifs of animals, snow, and gifts. My team was so happy with the gift tags that I was asked to make promotional gift wrap and tissue paper. So I simplifed the gift tags motifs to make a readable and repeatable pattern to be used for the new larger promo items. The colors in these items were reduced to just red and black to make the design pop more.