McCabe's Printing Group is a commercial print and copy group in Fairfax, Virginia. Their goal with customers is to make them feel like they are part of the family by giving them an easy and enjoyable experience.

While brainstorming marketing ideas with my supervisor, I suggested to make a set of Valentines Day Cards. These were included with every print order in February. The overall theme of the cards were playful and sweet. Colors associated with love (pinks and reds) appeared throughout the set. I made original vectors of hearts and lovestruck dogs to contribute to the fun and cutesy vibe of the valentines.  I also created collages with elements associated with romance like flowers, and couples. I made a variety of designs to appeal to our diverse customer base. Some are simple with ample white space and san serif fonts. While others are overflowing with elements and have decorative fonts. However they all still communite the idea of love with the simlar color theme and romantic messaging
throughout the set.