Letterboxd Ad (Concept)

Programs: Adobe Illustrator, Adobe After Effects

Letterboxd is a social networking service that revolves around film. Users can use it as diary to record their opinion on films as they watch or just keep track of all the films they watch. It allows users to share their love for films and discover new ones.

The design of the video is vibrant and dynamic. The movie posters featured throughout the video consist of striking colors and contrast. The animation is fluid with the animated logo, and how the text appears on screen. Various movie clips provide an engaging experience with various action scenes and gorgeous cinematography. These various movie clips show how varied and numerous the patrons and their opinions are on Letterboxd. This is also conveyed with the movie reviews at the beginning which range from humorous to serious.